8 Jan 23:10
Re: How the ROI should be defined in PSC calculation?
Matthew Brett <matthew.brett <at> gmail.com>
2010-01-08 22:10:43 GMT
2010-01-08 22:10:43 GMT
Hi, > I have a question about the ROI definition and PSC calculation. When > we calculate the PSC of ROIs, whether those ROIs must be identified by an > independent data (or sessions). Could we get the ROIs and calculate their > PSC in the same data? It's possible to get the % signal change from the ROI, if you found ROI with the same comparison, but of course the value will be biased by the selection, so you could not sensibly use the % signal change value to - for example - compare to other ROI / % signal change estimates. Best, Matthew ------------------------------------------------------------------------------ This SF.Net email is sponsored by the Verizon Developer Community Take advantage of Verizon's best-in-class app development support A streamlined, 14 day to market process makes app distribution fast and easy Join now and get one step closer to millions of Verizon customers http://p.sf.net/sfu/verizon-dev2dev
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