The brief is essential

For me the brief is fundamental. It is begun by myself, after a long  
meeting with the client and a couple of drafts. It states what the  
clients wants, what I promise to do, when I promise to do it, what the  
client's obligations are, and what are my deliverables. It is for me  
both my promise and my defense. I never lose it or stain it or crumple  
it.

Jorge Frascara

--------------------

Quoting Ben Weiner <ben <at> readingtype.org.uk>:

> Hi,
>
> Will Stahl-Timmins wrote:
>> May I be flippant?
>>
>> I'd say that, from my observations, the brief is that bit of paper
>> that normally gets crumpled, stained and then lost, which describes
>> what it is that a client thinks that they want.
>>
>>
> So, to paraphrase,
>>> Where does the brief come in the overall process of a project or job?
>>>
> When does the brief get crumpled, stained and then lost in the overall
> process of a project or job? Is its loss mourned, and if so by whom
> apart from Caroline?
>
> Ben
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