Re: V11 Unlimited Desktop

Hello,

please be reminded that 4D offers both options,

if you are comfortable with having the 4D brand associated with you app,
take advantage of the new "Powered by 4D" logo.

http://www.4d.com/corporate/logos/logos.html

to suppress the sponsored message,
consider the OEM Desktop which doesn't display the logo on exit.

http://www.4d.com/products/Dep-comparative.html

miyako

On 2009/04/01, at 10:35, Walt Nelson wrote:

> Michael,
>
> I'm curious: is it a bad thing when an application says "Powered by  
> 4D"?
>
> I would make a case that it is a good thing, not a bad thing.
>
> Piggy-backing off the reputation of an established brand is a time- 
> honored marketing technique; in fact, the entire Franchising  
> industry is based on it: McDonalds, Burger King, Starbucks, and  
> hundreds of others.
>
> I have been a sales trainer for more than 30 years, in addition to  
> my 4D activities the past 20 years. We in sales know the power of  
> brand piggy-backing (e.g. My real estate training school is  
> affiliated with a Century 21 franchise).
>
> 4D developers are technoids, not salespeople, so they tend to be  
> unaware of this basic marketing technique (brand piggy-backing),   
> They want to hide their 4D affiliation, instead of thinking of ways  
> to gain a marketing advantage from it.
>
> Just as a suggestion, Michael: start thinking of ways you can piggy- 
> back off the 4D branding, rather than trying to hide it.
>
> HTH,
>
> Walt Nelson - Guam
> Sent from my BlackBerry® wireless device
>
> -----Original Message-----
> From: Michael Ashton <mfogghsd@...>
>
> Date: Tue, 31 Mar 2009 20:45:19
> To: 4D iNug Tech<4d_tech@...>
> Subject: V11 Unlimited Desktop
>
>
> Does a "stand-alone" application built with V11 Developer  
> Professional with
> 4D Unlimited Desktop display the "Powered by 4D" logo when shutting  
> down --
> as the 2004 "Sponsored" version does?
> Michael Ashton

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