RE: Cognitive dissonance regarding recent Pew report

What is quoted below is one of the more significant things that I saw in the report.  10 years ago, I think
professor Thomas Childers (I can be corrected on that) did a study in Santa Monica.  They interviewed the
public as they left the building.  They asked whether the person had asked the staff to help them or not and
were they satisfied with what they got.

The results at that time and they are different than reported below, were that the public was equally happy
whether they had used the staff or not.  The staff at Santa Monica however wasn't happy when they looked over
what the public had found as they felt that in many cases they could have helped the public find better items
than what they did find at the time.

The below study quotes indicated better satisfaction with those who got help from staff, and that's a change.

Thanks
Norm Reeder
Torrance Public Library

-----Original Message-----
From: web4lib-bounces@...
[mailto:web4lib-bounces <at> webjunction.org] On Behalf Of Tana Elias
Sent: Tuesday, January 08, 2008 11:59 AM
To: web4lib@...
Subject: Re: [Web4lib] Cognitive dissonance regarding recent Pew report

I'm having the same problem as Bernie.

To me, two of the most interesting parts were

"The library users who did receive help were
quite satisfied. Nearly four in five (79%) say
they were very satisfied with the assistance they
received from the library staff, and 19%
say there were satisfied. Only 1% said they were unsatisfied.
Library help is effective. Among those who
received help at the library, 88% say they
found a lot or some of what they were seeking,
including 38% who say a lot. By contrast,
among those who did not seek help at the library,
only 53% found a lot or some of what
they were seeking, including 29% who say a lot."  (p. 21)

and

"But many more people consider going to libraries
than actually do. This suggests that
libraries should try to untangle the complex web
of reasons why different groups of
people - even those who might profit most from
using the library - don't in fact use the
library, and in some cases, actually shun using
it. The reasons are likely to challenge
many assumptions about the digital divide."  (p. 31)

What I take from it is that the people who
actually use the library are mostly
satisfied.  But it's hard to get people to use
the library, and the farther they are from their
school years, the less likely they are to use the
library.  Which leaves a lot of marketing possibilities.

In 2006, I heard Alane Wilson of OCLC talk about
perceptions of libraries and she mentioned a
library use study from 1948 that had results
similar to OCLC's 2005 survey, Perceptions of
Libraries and Information Resources.  You can
read more here
http://scanblog.blogspot.com/2006/01/public-use-of-library-and-other.html

Tana Elias
Madison (WI) Public Library

At 01:05 PM 1/8/2008, B.G. Sloan wrote:
>
>   I'll admit upfront that survey research and
> statistics are not my strong suit, so maybe I
> am missing something. But something strikes me
> as odd about the publicity surrounding this
> report. Maybe I'm misunderstanding something and someone can set me straight?
>
>   I finally took a look at the recent Pew
> report that's being touted as challenging the
> assumption that libraries are losing relevance
> in the internet age. (Report at:
> http://www.pewinternet.org/pdfs/Pew_UI_LibrariesReport.pdf.)
> There's something that I find confusing...
>
>   The IMLS press release is titled "Survey
> Challenges Belief that the Internet Reduces
> Library Use". One of the paragraphs in the Pew
> press release has this lead sentence: "The
> survey results challenge the assumption that
> libraries are losing relevance in the internet age."
>
>   That sounds very encouraging. My confusion
> comes after reading the report itself. Page v
> of the report lists the following research
> question: "What sources of information do
> people consult when they need to address
> problems?"  Here's the major finding for that
> question: "More people turned to the internet
> than any other source of information and
> support, including experts, family members,
> government agencies, or libraries." The
> respondents picked public libraries dead last
> (seventh out of seven). The report notes: "13% went to the public library."
>
>   Then (on page 22) the report says: "Twelve
> percent of respondents say it is very likely
> they would go to the public library in the
> future for information or assistance in dealing
> with a problem, and 17% say they are somewhat
> likely to do so. Another 17% say they are
> somewhat unlikely to go to the public library
> and 54% say they are very unlikely to go in the
> future." I take that to mean that nearly three
> fourths of respondents said they would be
> unlikely to go to the library for assistance with future problems?
>
>   I'm having trouble seeing how the actual
> report itself supports the contention that the
> results challenge the assumption that libraries
> are losing relevance in the internet age.
>
>   Like I said...maybe I am misunderstanding something?
>
>   Bernie Sloan
>
>
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Tana Elias, Web Resources Coordinator
Madison Public Library
201 W. Mifflin St.
Madison, WI  53703
http://www.madisonpubliclibrary.org
telias at scls.lib.wi.us
608-266-4953

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