User behavior in SERPs. Eye tracking study July 2010 - El Profesional de la Información (EPI)

Hi,

Ani Lopez, at Dynamical.biz, made a translation into English of the main findings of a very interesting
recent research article on an eye tracking analysis of Google page results, depending on the different
objectives of the search carried out by the users:
http://dynamical.biz/blog/web-analytics/serps-user-behaviour-eye-tracking-study-32.html

The original article was published in Spanish in the journal "El Profesional de la Información" (EPI),
and it is now downloadable in open access on:
http://elprofesionaldelainformacion.metapress.com

  Marcos, Mari-Carmen; González-Caro, Cristina. "Comportamiento de los usuarios en la página de
resultados de los buscadores. Un estudio basado en eye tracking" (User behavior in the search engines
results page: a study based on the eye tracking technique). El profesional de la información, 2010,
julio-agosto, v. 19, n. 4, pp. 348-358.
  DOI: 10.3145/epi.2010.jul.03

Regards,

Tomàs Baiget
http://elprofesionaldelainformacion.com
EPI is indexed by Social SCI, Scopus, Inspec, Lisa, Lista, Pascal, Francis, Academic Search, et al.