Fwd: Free Software as a brand

Is this idea a go-er?  Is the slashdot description misleading?

-------- Original Message --------
Date: Fri, 5 Jun 2009 22:22:02 +0100
Message-ID: <c9f5f79e0906051422w4edbbd48yc3930ab75c51cf23 <at> mail.gmail.com>
From: Matthew Larsen <mat.larsen <at> gmail.com>
Subject: [Fsuk-manchester] Free Software as a brand

Just saw this on Slashdot, interesting idea!

http://blogs.fsfe.org/greve/?p=347

FTA (slashdot):

Georg Greve, founder and president of the Free Software Foundation Europe
(FSFE), has an insightful look at FOSS from a brand
perspective<http://blogs.fsfe.org/greve/?p=347>with urgings that the
community come together and strengthen open source as
a unified brand.

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